Markey's Incorporates New Modern Elements for Finish Line


Finish Line once again choose the JW Marriott Indianapolis to host their annual managers conference.  


Having partnered with Finish Line in the past, Markey’s knew the key to a successful event was to be flexible and agile, able to adjust equipment needs for the various meetings and events. The meeting entails a series of events with a mix of sets, both large and small, and the ability to switch them for different sessions and for different experiences as the scope of the meetings range from educational to social.

Finish Line is in the process of updating all of their North American stores with a fresh, bold, modern look. The Markey’s creative team designed the general session room with this in mind and incorporated several of the new store designs into the set. One of those designs being the five vertical stripes flown from the ceilings in the new stores. Markey’s carried this look into the general session room by hanging 60 foot Pixel Par LED strip lighting. Having only seen the proposed room design in renders and drawings, it was a great experience to see the Finish Line Executive Committee wow’d with the finished product!


Other technical highlights include a 15’x45’ center screen and (2) 11’x20’ outer screens using Barco HD 20K projectors. The high definition switching system included the Watchout package and Barco FSN / Sony HXC-100 I-MAG package. Intelligent lights were programmed and controlled via Jands lighting console. The concert audio package supported national artists G-Eazy and French Montana.

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